Brand Marketing Specialist (Manhattan) - Summer/Fall 2017

Marketing | New York City, NY

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Brand Marketing Specialist 

Job Description

Legacy Marketing is a Chicago-based, experiential marketing and brand action agency that creates transformative, connected experiences that influence people and inspire passion. Perennially listed in both Event Marketer Magazine’s Agency IT List and PROMO Magazine’s Top Shops, our programs have won multiple Ex Awards, Event Technology Awards and Pro Awards.

A well-known beer brand is seeking an outgoing personality to be the face of the brand in the local bar scene. This candidate will partner with the local beer client to visit target bar accounts and execute the program within approved framework. The ideal candidate will have an intimate knowledge of the local bar scene, be very reliable & outgoing, and will have a proven ability to build and maintain relationships.

Program Duration: June 2017- December 2017, flexible schedule required and ability to work nights and weekends a must

 Primary Job Responsibilities:

  • Partner with local client for program target account list
  • Visit all target accounts and build activation schedule
  • Build and maintain relationships with clients and customers
  • Engage, instruct, and inspire individuals as well as crowds
  • Sample consumers at the accounts
  • Bring your own personal style and energy to the brand-supplied talking points and program
  • Manage and communicate with a team of local brand ambassadors
  • Manage program inventory and local storage unit
  • Complete detailed audit reports on all program accounts
  • Complete in-depth post-event reports within 24 hours following the event

 Experience, Qualifications, and Skills Required:

  • Bachelor’s Degree (preferred)
  • Must be comfortable working in a nightlife/bar setting
  • Must be available to work non-traditional hours, including nights and weekends
  • Must NOT be involved with, working for, or representing any other beer, wine, or spirits brand
  • Must have previous beer/liquor experience
  • Must have be able to accept program deliveries/shipments
  • Must have reliable form of transportation for travel within the general market area
  • Must have TIPS certification and be able to provide documentation

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